I loose confidence in a product when I suspect that the promoter needs to use a sneaky trick to get me to buy.
Any employee that studies, observes a real Guru in action, and cannot “convert” their on-the-job-learned expertise into a business of their own probably lacks the mind set for Internet Marketing success.
This is important to Internet Marketers because some Internet Marketers are guilty of the same “fine print warnings,” guilty of “masking claims of earning potential” in the language of legal disclaimers, and guilty or requiring that the customer make a careful reading of the sales page to discover disclaimers…while at the same time, these Internet Marketers use motivational and subliminal control language to distract customers from performing this due diligence.
But, in the final analysis, it it the customer that needs to demand “truth in advertising” standards from Internet marketers. (The FTC Dragon is already “sniffing out our industry with its fire-breathing nostrils, and regulation is looming.)
The the B.U.R.P.I.E.S Formula, is an honest and real-world way to look at copywriting. This formula is “anti-hype.”
Ethical Internet Marketing
Here is a basic article about possible FTC Regulation and what needs to change for ethical Internet Marketing.
Here is my Forum post about the need for this FTC intervention.
The "Internet Gurus" are bringing FTC Regulation to the Internet Marketing Industry because of deceptive practices and unsubstantiated claims.