But, in the final analysis, it it the customer that needs to demand “truth in advertising” standards from Internet marketers. (The FTC Dragon is already “sniffing out our industry with its fire-breathing nostrils, and regulation is looming.)
The the B.U.R.P.I.E.S Formula, is an honest and real-world way to look at copywriting. This formula is “anti-hype.”
Experience and knowing are influenced by language, and to a huge extent, our language determines the functional organization of our brains.
For an ordinary knowledge worker, earning in the $20.00 per hour range, this translates to a payback in less than a day!
Of course, our identity and our spiritual reality is too expansive to be contained in any one personality. Our individuality is more than the dozens times dozen of people that we are.
Ethical Internet Marketing
Here is a basic article about possible FTC Regulation and what needs to change for ethical Internet Marketing.
Here is my Forum post about the need for this FTC intervention.
The "Internet Gurus" are bringing FTC Regulation to the Internet Marketing Industry because of deceptive practices and unsubstantiated claims.