With upcoming FTC regulation of the Internet Marketing space, all affiliate relationships will be required to be divulged.
But, in the final analysis, it it the customer that needs to demand “truth in advertising” standards from Internet marketers. (The FTC Dragon is already “sniffing out our industry with its fire-breathing nostrils, and regulation is looming.)
Ethical Internet Marketing
Here is a basic article about possible FTC Regulation and what needs to change for ethical Internet Marketing.
Here is my Forum post about the need for this FTC intervention.
The "Internet Gurus" are bringing FTC Regulation to the Internet Marketing Industry because of deceptive practices and unsubstantiated claims.