Jeff Johnson produced some great SEO insights, and his Blog ideas bring quick Google Search Engine rankings.
However, I was concerned to hear Jeff’s repeated reference to …his guys."
My concern was that Jeff Johnson continued to refer to "his guys" as $8.00 per hour employees. He also pointed out how much money he made on the SEO campaigns that these "guys" ran for him.
My concern is with the ethics that would allow an Internet Marketer to make millions from the work of minimum wage employees. It would be difficult for me to justify keeping so much money for myself if I had employees that were doing most of the work required to earn that money.
The ethical path seems to be, at a minimum, to pass on cash bonuses to these employees for the work that they are performing.
However, in a later video, Jeff Johnson points out that he allows these employees to "learn the Internet Marketing trade" by checking out and studying the $100,000.00 USD library of training products that he has available.
He also pointed out that one of those employees, a relative no less, failed to take advantage of these training opportunities, even when encouraged.
Besides realizing that Jeff Johnson has to pay these employees whether he makes money or not; and that health care coverage for employees, if he provides it at no cost like he should, is exorbitant.
I am sure that Jeff Johnson was emphasizing the $8.00 per hour employee overhead to seminar participants so that they might consider delegating (or outsourcing) much of the time consuming SEO work that low-level employees can perform, so that the business owners can concentrate on running their businesses.
Any employee that studies, observes a real Guru in action, and cannot "convert" their on-the-job-learned expertise into a business of their own probably lacks the mind set for Internet Marketing success.
These employees seem different than the highly paid copywriters, ghostwriters and behind the scenes managers that promote and run the businesses of the Big Name Gurus.
The entrepreneurs are "risk takers" while the rest of us sit and wait in the comfort and security of our predictable (if not limited) prosperity.
Jeff Johnson communicates a sense of personal confidence that, if it rubs off on his "guys" would be more valuable than their monthly paychecks.
And, Jeff Johnson sells plenty of high-end products that his $8.00 per hour "guys" cannot manage, for example his PayPal payment plan for his affiliates. He paid a programmer to get that software script developed correctly, and the cost of this payment to affiliates that avoids the 3% payment fee skimmed by Paypal shows that he takes cares of people who work for him.
So, check out Jeff Johnson’s free Underground Training Lab, and decide for yourself whether he cares about his people enough to pay them well.